Charlotte, NC — February 11, 2002   The patriotic fervor that is sweeping the nation has found colorful expression in a sportswear accessory that also makes a swashbuckling fashion statement. The ScubaDoRag™, a quick-drying, stretchable cap, was originally developed for scuba divers for mostly utilitarian purposes. Introduced in 2000, it was designed to tuck long hair away from a diver’s face. As a safety feature, the ScubaDoRag™ was made of colorful Lycra fabric to help identify divers under water and on the water´s surface. It was mission more-than-accomplished when boaters and windsurfers began to take notice. Then rollerbladers and movie set production hands.

ScubaDoRags™ are available in 17 fab and funky, limited-edition fabrics. Each fabric pattern is assigned a name almost as colorful as its fabric. Popular patterns include: BandanaYana™, ZowieMaui™, TreasureIsland™, GetSharky™, LionFishLapis™, CheckeredPass™, AzurePleasure™, CitrusSurge™, Blue/GreenEnvy™ and PurplePurge™.

Today, the AmeriCoCoBrite™ pattern featuring stars and stripes is easily outselling the next three most popular patterns combined. Planned originally for a special 2002 Fourth of July promotion, the cap sold out of its original AmeriCoCo™ fabric with its dark blue field of stars, in one month. The new pattern with its royal blue field of stars is proving just as popular. Often buying two or more at a time, scuba divers and other water sports enthusiasts from Long Beach, California to Nashua, New Hampshire, not to mention Salt Lake City, wear the ScubaDoRag™ with flag-waving pride.

The ScubaDoRag™ and the ScubaGoodHood™, a lightweight hood that features an elongated neck and bib that can be tucked comfortably under a wet suit, are products on the CocoCheznaynay® label, a division of Susan Martin, Inc., headquartered in Charlotte, North Carolina. The products have recently been featured in key trade publications of the scuba diving world, including Scuba Diver, Diver, and Sport Diver Magazine and in the boating magazines, Cruising World and Boating World.

Cut and manufactured in the United States, ScubaDoRags™ are currently available at select dive shops in the U. S., the Caribbean and on the Internet at Current retail price is $35.00, plus shipping.