CoCo Cheznaynay SecretAgent of Truth & Style

CoCo Cheznaynay SecretAgent of Truth & Style

CoCo is the ultimate sleuth She forever believes in the absolute truth and no matter what sort of vexing trial She is always dressed in on-the-edge style She does not care what others may say She knows she’s a miracle every day because it matters not how much you...
History of ScubaDoRag

History of ScubaDoRag

The true meaning of creativity is not what you can do with a huge budget but what you do with what you have. That has been my cornerstone or at times, I thought, a tombstone – to have an idea, develop a need, then figure out how to do it. I have always known my...
Welcome to our new space

Welcome to our new space

Thanks for coming by. We’re glad to see you again. We’ve been really busy tidying up around the old website, in order to make it easier for you to get around in it. We’ve upgraded our servers, gone mobile with responsive technology and streamlined...
CoCo Mayor of Authenti City

CoCo Mayor of Authenti City

Regardless of the goal, authenticity is key. If you think about the image you want to project, the voice you want to use, and are doing that in a natural way that’s engaging with your customer base, that is what resonates and generates success for a business....
Coco Mission Statement

Coco Mission Statement

CoCoCheznaynay®, Secret Agent of Truth & Style teaches in a whimsical, non-threatening way, to own all of who you are, find your mission and develop your true sense of style. Be fearless about making change and live in a Culture of Courage. Let CoCo be a resource...
Coco History

Coco History

I developed a secret agent character while facing some tough life decisions. Her name is CoCo Cheznaynay™ Secret Agent of Truth & Style and she teaches to own all of who you are and face your fear. My design business of holiday/event decor was doing well and I was...
CoCoHisto

CoCoHisto

CoCo’s grandmother, Suzanne Nicole Chez, was very talented but not in a generally accepted way … a misunderstood artist whose talents were never realized when she needed nurturing support. Suzanne Nicole’s parents were of questionable backgrounds and underground...
A Pearl o’ Wisdom

A Pearl o’ Wisdom

Housed in an unattractive shell, a beautiful pearl starts as a speck; a foreign body, much like the grit or small irritants, thought unimportant in our lives, come to our attention so we may acknowledge them and eventually clear them or integrate them. An oyster...
Who is Coco?

Who is Coco?

A bit of CoCo background for you to peruse and ponder. This is her reference; why she believes and what motivates her. In using CoCo as a mascot for helping others, I believe we could teach along the way CoCo’s original intent of seemingly being fun and flip but...
AmeriCoCo Returns

AmeriCoCo Returns

Charlotte, NC Our most popular and, by far, most requested ScubaDoRag™ returns for a limited engagement in time for patriotic fervor, sporting events and, of course, being seen underwater. It has truly been a nationwide effort getting the two different fabrics printed...
The Original ScubaDoRag

The Original ScubaDoRag

Charlotte, NC March 9, 2005. The original ScubaDoRag™ now sports a utility patent – accept no substitute! Unlike cotton products, our material dries fast, stretches to fit, and will maintain its color and shape. Originally developed for divers, our products are...
Style isn’t just seen.

Style isn’t just seen.

Style isn’t just seen. To be Dive Dash is action in attitude: a Spirited Force of Energy, Respect and Passion for our digs, our “buds” and us. We display above and below the sea our comfort of life in how we carry ourselves (and our equipment.) It’s Coosh to...
ScubaDoRag History from 2002

ScubaDoRag History from 2002

ScubaDoRags™ (Patent Pending) were originally developed for divers to contain their hair, identify them underwater and provide sun protection on the surface. If they become wet, they dry quickly and do not blow off like other hats on the boat. Boaters and fishermen...
How ScubaDoRag came to be

How ScubaDoRag came to be

The history of how ScubaDoRag came to be…While going through a “MidLife Awakening”, I was developing this character, CoCo Cheznaynay®, Secret Agent of Truth & Style. She teaches in a whimsical, non-threatening way to own all of who you are, to find your mission...
ScubaDoRags Combine Fashion and Safety

ScubaDoRags Combine Fashion and Safety

Charlotte, NC For years, scuba instructors and divemasters have looked for ways to keep track of students and divers in the open water. Many have discovered that ScubaDoRags provide a way for divers to be “seen” and look good at the same time. Introduced by designer...
FASHION FORWARDS SHOW TRUE COLORS

FASHION FORWARDS SHOW TRUE COLORS

Charlotte, NC — June 24, 2002    The patriotic fervor that is sweeping the nation has found colorful expression in a sportswear accessory that also makes a swashbuckling fashion statement. The ScubaDoRag™, a quick-drying, stretchable cap, was originally...
Blimey! ScubaDoRags Have Gone Limey!

Blimey! ScubaDoRags Have Gone Limey!

Charlotte, NC — May 23, 2002   CoCoCheznaynay®, maker of ScubaDoRags™ and ScubaGood Hoods™, is making a big splash with its summer lineup of dive caps featuring five new colors and patterns. Three of the patterns — TulipTreuse™, PeakBeak™, GeePsyche™...
SCUBADORAGS — MOST INTERESTING PLACES

SCUBADORAGS — MOST INTERESTING PLACES

Charlotte, NC — March 6, 2002   ScubaDoRags™ are popping up in the most interesting places. In the pits at NASCAR races, on movie sets, the streets of New York, the docks of Brisbane, and, more recently, in Salt Lake City. Originally developed for scuba divers,...
DIVE FASHION UPDATE

DIVE FASHION UPDATE

Charlotte, NC — February 26, 2002   Leave it to a designer to add a fashion touch to the sport of scuba diving. Designer and novice diver Susan Martin recognized that divers had needs other than compressed air and water. The ScubaDoRag™ came into being as she...