Regardless of the goal, authenticity is key. If you think about the image you want to project, the voice you want to use, and are doing that in a natural way that’s engaging with your customer base, that is what resonates and generates success for a business.
Authenticity breeds consistency, and consistency is behind every strong brand.
CoCo Cheznaynay® Secret Agent of Truth & Style and Mayor of Authenti City
Short of fact – I like my misread sentence.
“What we respond to in any work of art is the artist’s struggle against his or her limitations.” – Saul Steinberg