A b o u t U s

Retail Diva: Founder of Susan Martin, Inc... creator of the ScubaDoRag and perpetual SecretAgent of Truth & Style™... Susan Martin was just someone we had to feature. Especially after she had sent us a ScubaDoRag and ScubaTubeSocks to try out. Now.. there isn't much scuba diving going on in the middle of Ohio.. but I found the perfect use: swimming in my pond!! AND... riding around on my tractor. This was absolutely perfect! more...
Years ahead of their time.: DIVE ASSOCIATION OF AMERICA If you exhibited at any of the consumer dive shows on “the circuit” this year, you may remember seeing a company that takes out two booths, has a ton of merchandise in it, is always filled with a bunch of divers trying on their products,and has two people who look like pirates at a party, laughing and joking with their customers. Well, the company is Susan Martin Inc., better known as ScubaDoRag, and one of the people is none other than Susan Martin. more...
ScubaDoRag™ in Dive Training Magazine!: CHARLOTTE, NC Click here for an article in Dive Training Magazine's April edition.
Requires the free Acrobat Reader from Adobe. more...
ScubaDoRags™ May's Sports Diver Magazine!: CHARLOTTE, NC View our mention in Sports Diver Magazine's May Issue. more...
AmeriCoCo Returns: CHARLOTTE, NC Our most popular and, by far, most requested ScubaDoRag™ returns for a limited engagement in time for patriotic fervor, sporting events and, of course, being seen underwater. It has truly been a nationwide effort getting the two different fabrics printed – stars printed in the West and stripes in the east. more...
WHAT DO BOY SCOUTS, BIKERS, FOURTH OF JULY AND SALMA HAYEK HAVE IN COMMON?: CHARLOTTE, NC. The ScubaDoRag™, a patented head covering developed originally for scuba divers, is really catching on thanks to some good fortune and the untiring efforts of Susan Martin, its designer-inventor. This summer, the stylish headwear made of colorful stretch fabric will be prominent at the 2005 National Scout Jamboree, the Carolina Thunder Motorcycle Ride, SkyShow 2005 and conceivably at Salma Hayek’s pool. more...
The Original ScubaDoRag™.: Charlotte, NC Mar. 9. 2005 The original ScubaDoRag™ now sports a utility patent - accept no substitute! Unlike cotton products, our material dries fast, stretches to fit, and will maintain its color and shape. Originally developed for divers, our products are also used by motorcyclists, martial artists, exercise enthusiasts, surgeons, chemotherapy patients, and FashionForwards. more...
PATENT ISSUED FOR THE ScubaDoRag, A PASSIONATELY-DEVELOPED PRODUCT: Charlotte, NC On May 25, 2004 designer Susan Martin received the ultimate validation for an idea that she had three years ago during a scuba jaunt to Cozumel, Mexico. She was issued a utility patent by the United States Patent and Trademark Office for the ScubaDoRag™, a self-designed head covering made of Lycra®, originally developed for scuba divers to tame the hair, identify them underwater and provide sun protection on the surface. more...
DESIGNER ADDS STYLE TO SCUBA MARKET WITH FUNKY NEW PRODUCTS: Charlotte, NC Aug. 12, 2004 Some of the most colorful people in the world are scuba divers, according to designer Susan Martin, but you wouldn’t know it by scuba fashion. New products designed by her add color and style in and out of the boat or water. more...
ScubaDoRags Combine Fashion and Safety: CHARLOTTE, NC. Sept. 26, 2002. For years, scuba instructors and divemasters have looked for ways to keep track of students and divers in the open water. Many have discovered that ScubaDoRags provide a way for divers to be “seen” and look good at the same time. more...
Ten Entrepreneurial Women Compete for Microsoft’s Ms. M.o.X.i.e. Title Public Voting Begins to Identify the Most Savvy, Determined and Mac-Wielding Businesswoman: REDMOND, WASH. Nov. 12, 2002 Microsoft Corp. Macintosh Business Unit (MacBU) today announced the 10 national semifinalists in the Microsoft Office v. X Search for Ms. M.o.X.i.e. (Microsoft Office v. X Integrated Experience) contest. Today through Nov. 29, individuals can cast their vote at http://www.microsoft.com/mac/ for the woman whom they think should become Ms. M.o.X.i.e. The MacBU began its search for Ms. M.o.X.i.e. in October to recognize entrepreneurial women for their business savvy and perseverance. more...
ScubaDoRags™ Now Appearing In The Martial Arts Arena: Charlotte, NC -- August 16, 2002 The UBC (Ultimate Body Challenge) continues to inspire students and creativity in team building and now possibly new products. While a new UBC student at Charlotte Martial Arts Academy in Charlotte, NC the designer, Susan Martin of ScubaDoRags™ was wearing her hats to contain hair and to keep perspiration off of her face. During "Crazy Hat Week" she invited others to try them and they liked them too. more...
SCUBADORAGS™ IN POPULAR SCIENCE AND SOON SPORTS ILLUSTRATED WOMEN: Charlotte, NC -- August 15, 2002 CoCoCheznaynay® ScubaDoRags™ are featured among six other scuba products in the August 2002 issue of Popular Science. The magazine contacted Susan Martin, Inc. in May stating they had heard about the merits of the product as a safety device for high visibility underwater. The current retail price is $35.00 USD. more...
FASHION FORWARDS SHOW TRUE COLORS: Charlotte, NC -- June 24, 2002 The patriotic fervor that is sweeping the nation has found colorful expression in a sportswear accessory that also makes a swashbuckling fashion statement. The ScubaDoRag™, a quick-drying, stretchable cap, was originally developed for scuba divers for mostly utilitarian purposes. Introduced in 2000, the ScubaDoRag was made of colorful Lycra fabric designed for divers to tame the hair, identify them underwater and provide sun protection on the surface. It was mission more-than-accomplished when boaters and others began to take notice. Now FashionForwards have adopted them for the color they provide and to keep their hair contained on those casual or bedhead days. more...
2-FOR-$60 BUDDY UP PROMOTION NOW THRU JUNE: Charlotte, NC -- June 1, 2002 In a tip of the cap to the concepts of friendship and diving with a buddy, we at CocoCheznaynay®, the maker of ScubaDoRags™, now offer a special, limited time offer to our growing list of diving friends. Now through June 2002, we are selling two ScubaDoRags™, normally priced at $35 each, for $60 a pair. more...
Blimey! ScubaDoRags™ Have Gone Limey™ !: Charlotte, NC -- May 23, 2002 CoCoCheznaynay®, maker of ScubaDoRags™ and ScubaGood Hoods™, is making a big splash with its summer lineup of dive caps featuring five new colors and patterns. Three of the patterns -- TulipTreuse™, PeakBeak™, GeePsyche™ -- are multi-colored and exuberantly expressive. CocoTar™ and Limey™, a solid black and a solid lime-green pattern, were added to fill the special requests of some of our favorite diving buddies. more...
SCUBADORAGS™ MAKE A BOLD FASHION STATEMENT FROM THE UNDERWATER CAVES OF ISLA COZUMEL TO THE STREETS OF SOHO: Charlotte, NC -- April 3, 2002 ScubaDoRags™ are popping up in the most interesting places. The swashbuckling head wrap originally developed for scuba divers has been spotted in recent weeks on the back lots of Universal Pictures, in the French Quarter, at Texas Motor Speedway, and in the café district of Soho. more...
SCUBADORAGS™ -- MOST INTERESTING PLACES: Charlotte, NC -- March 6, 2002 ScubaDoRags™ are popping up in the most interesting places. The swashbuckling head wrap originally developed for scuba divers has been spotted in recent weeks on the back lots of Universal Pictures, in the French Quarter, at Texas Motor Speedway, and in the café district of Soho. more...
DIVE FASHION UPDATE: Charlotte, NC -- February 26, 2002 Leave it to a designer to add a fashion touch to the sport of scuba diving. Designer and novice diver Susan Martin recognized that divers had needs other than compressed air and water. more...
SCUBA DIVERS, BOATERS AND WINDSURFERS SHOW TRUE COLORS.: Charlotte, NC -- February 11, 2002 The patriotic fervor that is sweeping the nation has found colorful expression in a sportswear accessory that also makes a swashbuckling fashion statement. The ScubaDoRag™, a quick-drying, stretchable cap, was originally developed for scuba divers for mostly utilitarian purposes... more...
NEW LIGHTWEIGHT HOOD BY MAKER OF SCUBADORAGS™ PROVIDES PROTECTION FROM JELLYFISH, SEA LICE AND OTHER ICKY PARASITES: Charlotte, NC - September 13, 2001 Encouraged by the successful 2001 launch of the ScubaDoRag™, a quick-drying, stretchable diver cap, the Coco Cheznaynay® label now introduces the ScubaGoodHood™. more...
CocoCheznaynay® ScubaDoRags™: Leave it to a designer to add a fashion touch to the sport of diving. Designer and novice diver Susan Martin recognized the need of divers with free-flowing hair and promptly filled it with characteristic flair by creating the Scuba Do Rag™ on her CoCoCheznaynay® product line. more...